Cultural organisations around Greece are experiencing change and rapid growth. This has resulted in a demand for skills development across a number of disciplines within the cultural sector.
In response to this growing demand and in collaboration with the Arts Marketing Association, The Audience Agency, Goldsmiths University and the Athens School of Fine Arts, we are launching the Cultural Skills Academy, a bespoke suite of short professional development courses in the areas of Digital Strategies, Audience Development and Business Modelling, all tailored for those already working in the cultural sector.
The mission of the Cultural Skills Academy is to provide arts professionals in Greece with the practical skills and knowledge necessary to increase the sustainability and growth of the cultural, arts and heritage sector, making it more resilient for the future.
Courses will be taught by UK experts from the Arts Marketing Association, The Audience Agency and Goldsmiths University in collaboration with the British Council.
Participants will benefit from a unique learning experience, gaining the best of UK expertise within an international context. Courses are designed to combine theoretical and practical sessions, opportunities for the exchange of best practice as well ongoing follow-up support once the courses have finished.
Alumni of the Cultural Skills Academy will join an international network of cultural, arts and heritage professionals, which will provide long-term benefits for years to come.
Courses
Courses will be held in English and will take place at the Circuits and Currents project space of the Athens School of Fine Arts. At the end of the course, participants will receive a certificate of completion and recognition of learning. Post-course follow-up support sessions will also be provided.
Applicants should be able to demonstrate a high level of written and spoken English (equivalent to a minimum IELTS score of 6.5 overall) and may be invited to an informal telephone interview to ascertain their level of English prior to being accepted on the course.
Applicants are invited to apply for one or more of the following courses:
Designing Digital Strategies for Cultural Practitioners
15, 16 & 17 March 2016
Apply by 3 March.
The course is designed for mid-senior career marketing professionals working in the creative and cultural sector. It aims to increase participants’ skills and expertise in developing digital strategies and engaging new and existing audiences. On completion, participants will have increased their confidence in using digital tools and channels effectively, developed a national peer support network and experienced first-hand best practice from UK experts.
- Tom Beardshaw (PDF, 107 kb), Coach and Educator, Arts Marketing Association
- Chloe Rickard (PDF, 289 kb), Communications Consultant, Arts Marketing Association
- Laraine Penson (PDF, 102 kb), Associate Producer, Arts Marketing Association
Developing Audiences – Designing Audience Development Strategies
29, 30 & 31 March 2016
Apply by 3 March.
The course is designed for mid-career arts professionals working in the creative and cultural sector who have responsibility for audience development and who are looking to expand their knowledge and expertise. Participants will be encouraged to share their experiences of working with audiences and discuss the challenges they face, as well as develop strategies to tackle these challenges for future implementation at their own institution.
- Mel Larsen (PDF, 111 kb), Consultant and Coach, Arts Marketing Association
- Helen Palmer (PDF, 102 kb), Marketing and Audience Development Consultant, Arts Marketing Association
- Laraine Penson (PDF, 102 kb), Associate Producer, Arts Marketing Association
Designing Business Models for Cultural Practitioners
21, 22 & 23 April 2016
Apply by 20 April.
The course is designed for experienced arts and cultural organisation leaders who wish to gain new approaches to business modelling and explore the potential for their organisation to develop partnership opportunities in the arts ecosystem. The reflective teaching style will enable participants not just to understand techniques, but to implement them with confidence and sustain their impact.
- Siân Prime (PDF, 69 kb), Director, MA Cultural and Creative Entrepreneurship, Goldsmiths College, University of London
- Anne Torreggiani (PDF, 58 kb), Director, The Audience Agency
- Adrian De La Court (PDF, 65 kb), Lecturer in MA Creative and Cultural Entrepreneurship, Goldsmiths College, University of London
Objectives
The objectives of the courses are to:
- encourage arts and cultural professionals to develop new ways of thinking and working
- increase the skills and expertise of practitioners in Greece
- showcase examples of best practice in the UK cultural sector
- develop a network of Greek arts professionals.
Overview
| Duration | Each course consists of three full-day workshops (09.00–17.00) plus follow-up support sessions. |
| Language | The courses will be held in English. |
| Location | Circuits and Currents Athens School of Fine Arts 13 Notara Street Exarchia 106 83 Athens |
| Fees | €270 per course |
How to apply
Applicants are invited to apply for one or more of the courses.
To apply, complete and submit the online application by 3 March 2016 (23.59)* or by 20 April 2016 (23.59)**.
* Designing Digital Strategies for Cultural Practitioners
* Developing Audiences – Designing Audience Development Strategies
** Designing Business Models for Cultural Practitioners
How do I pay the course fee?
Once we've confirmed your participation in the course(s) of your choice, we'll ask you to pay the fee.
- If you are resident in Greece, you can make the payment in cash, or by credit or debt card at our Athens office (17 Kolonaki Square, 106 73 Athens), Monday to Friday, 09.00–14.30.
- If you are resident in Greece but cannot visit our Athens office or you are an international applicant, you can make the payment by direct deposit at any branch of Alpha Bank quoting transaction 'ΕΠΕΣ', or by bank transfer or e-banking to the British Council bank account:
Citibank account number: 0/444215/003
IBAN: GR 5108400010000000444215003Please quote your name followed by 'Cultural Skills' in the 'Αιτιολογία' field on the deposit slip (e.g. Eleni Papanikolaou, Cultural Skills).
Scan the bank deposit slip and send to Paschalia Mitskidou by email at Paschalia.Mytskidou@britishcouncil.org.
General Conditions
- We reserve the right to make changes to the course content and programme details.
- We reserve the right not to open a class with fewer than ten students. Fees will be refunded.
- No refunds will be made after the course has started.
- Places cannot be guaranteed until course fees have been paid.
Information
For further details, please contact Maria Papaioannou:
| Maria.Papaioannou@britishcouncil.gr | |
| Telephone | 210 369 2336 |