To take part in the ideathon, complete the online application form by Sunday 7 December 2025. Participation is free
Artificial intelligence is rapidly reshaping the way we interact with media. From algorithm-driven news feeds to synthetic content and deepfakes, the digital world is becoming more complex – and more difficult to navigate. In this evolving landscape, media literacy is not just a skill, but a form of civic empowerment.
Media literacy in the age of AI is the latest edition of the Youth Connect programme, following the success of AI for the Common Good and Tech for Humanity. This new season focuses on helping young people understand how AI influences the media they consume and how they can respond with creativity, critical thinking and ethical awareness.
The British Council and Eugenides Foundation, with the support of the Athena Research Center, are pleased to invite you to participate in a two-and-a-half day event to explore media literacy and generate solutions to address misinformation and disinformation.
What is the programme about?
This programme supports young leaders from across Europe and the UK to explore the intersection of media, technology and society. It offers a space to learn, collaborate and lead – equipping participants with the tools to critically assess digital content, understand the systems behind it and design solutions that promote responsible media engagement. The programme takes place across Europe and the UK and the training sessions on AI Media Literacy are delivered in partnership with Think Young.
Participants will explore how AI shapes public discourse, how misinformation spreads and how digital platforms influence what we see and believe. They will also reflect on their own digital footprints and the broader social impact of media technologies.
What’s in it for you?
Through a mix of training, teamwork and international exchange, you will:
- develop critical thinking skills to identify bias, misinformation and manipulation in digital content
- understand how algorithms, data and business models shape media narratives
- explore ethical questions around privacy, online behaviour and content moderation
- collaborate to design digital tools, campaigns and apps that promote media literacy
- learn how to communicate ideas effectively through storytelling and digital media
- engage in policy dialogue with experts, researchers and decision-makers
- the opportunity to win a study trip to the UK to learn more about leading UK initiatives in technology and innovation.
Who is it for?
- Young leaders aged 18–35 from across Europe and the UK
- Youth organisations, educators and universities working in digital skills and civic engagement
- Experts and mentors in media, AI, education and technology
- Strategic partners interested in co-developing content, mentoring participants or joining the jury panel
What is required
Participants should:
- bring their personal laptops and mobile phones
- be able to join for the whole duration of the event
- you will be sent pre-event instructions to prepare.
When
- Friday 9 January 2026, 16.30–20.00
- Saturday 10 January 2026, 09.30–18.00
- Sunday 11 January 2026, 09.30–18.00
Where
Eugenides Foundation
387 Syggrou Avenue
175 64 Paleo Faliro
Entrance from 11 Pentelis Street
How to apply
To take part in the ideathon, complete the online application form by Sunday 7 December 2025:
Information
You can find more information about the event in the attached file.
Why media literacy matters?
In an age where AI influences what we see, believe and share, media literacy is essential for democratic participation and social cohesion. This programme empowers young people to become informed, ethical and active digital citizens – ready to shape the future of media and technology for the common good.
